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  • Williams Sonoma pairs with celebrities in fight against child hunger – HFN

 July 21

by Carolina

Tools for Change spatulas were designed by a number of celebrities and influencers.

SAN FRANCISCO—Williams Sonoma Inc. is tackling the problem of childhood hunger in America by partnering with celebrity and food influencers in its seventh annual Tools for Change fundraiser.

The retailer will introduce a limited-edition Tools for Change collection of spatulas, sweet treats, soaps, lotions and tea towels designed by 10 prominent celebrities, chefs, culinary personalities and social influencers.

Each product has an associated meal equivalency that benefits No Kid Hungry, an organization that fights childhood hunger. A $1 donation to No Kid Hungry can provide up to 10 meals. Meal equivalency varies during COVID-19 relief. The goal for this year’s campaign is to raise more than $3.5 million.

The collection’s spatulas, for instance, can help provide up to 40 meals per purchase (they cost $14.95 each). This year’s spatulas were designed by Brian Hart Hoffman, president and chief creative officer of Hoffman Media; chef and restaurateur Bobby Flay; chef and cookbook author Gaby Dalkin; actress and entrepreneur Hilary Duff; author Kevin Curry; cookbook author and food blogger Molly Yeh; actress and influencer Tabitha Brown; broadcast journalist and TV host Tamron Hall; and Tiny Chef, the cook behind “The Tiny Chef Show.”

Hoffman, Dalkin, Yeh and Tiny Chef also created tea towels, which can provide up to 70 meals per purchase at $24.95 for a set of two.

“Millions more kids face hunger today than before the pandemic hit, and hungry kids and their families will feel the impact of this crisis well into the future,” said Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign. “Childhood hunger remains solvable, but it’s up to all of us to do our part. We are incredibly grateful to the group of celebrities and chefs who come together each year to support this important work and for partners like Williams Sonoma, who make it easy for consumers to get involved, empower their dollars and do their part in helping to make no kid hungry a reality.”

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.

Original posted at www.hfndigital.com

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