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  • Why luxury brands want Asian celebrities as their global ambassadors – South China Morning Post

 May 17

by Carolina

  • A slew of Asian-fronted campaigns for luxury brands marks a move away from picking stars that meet traditional Hollywood standards of beauty
  • Experts point to the pandemic as one reason for the move from Caucasian-centric advertising and the importance of Chinese customers in luxury as another

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Melissa Twigg

Updated: 7:16am, 17 May, 2021

Original posted at www.scmp.com

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