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  • Why it’s not enough for celebrities to put their names to beauty brands – South China Morning Post

 April 1

by Carolina

  • Celebrities are big in beauty, with the likes of Kylie Jenner, Rihanna and Pharrell Williams putting their names on products
  • But in 2021, new make-up and skincare brands need more than a famous name – they also need a big idea

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Carolina Malis

Updated: 4:20am, 2 Apr, 2021

Original posted at www.scmp.com

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