Fri, April 30 2021
How many people know that our likes, comments and follows or subscriptions on celebrity accounts are monetized? How many of us realize that these people make even more money the more views they get? Are we even aware that altruism is not what inspires them to get into the business, but their full understanding of the power they gain through a loyal audience?
The “celebrities” I am referring to here are vloggers, YouTubers and influencers who clearly make their income from advertisements or product endorsements. This new wave of celebrities use digital platforms to deliver content that feed off the masses.
It is mind-boggling, though, to observe just how far they are willing to go for views, likes and comments. When these celebrity content creators share their private lives, the line between work and the personal is blurred.
Celebrities build t…
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Original posted at www.thejakartapost.com