BetMGM has appointed Michigan basketball legend and analyst Jalen Rose as a celebrity brand ambassador this week. He will be featured in the company’s upcoming marketing campaigns and participate in a variety of its fan events.
Rose will engage with BetMGM customers and MGM Resorts’ M life Rewards loyalty members, both virtually and in-person, and will appear in BetMGM social media content with guest appearances on radio and television programs nationwide.
“The excitement around sports and the growth of sports betting, and BetMGM in particular, this year has been special to witness,” said Rose. “I’m beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations.”
BetMGM’s January launch of mobile sports betting and igaming set records in Michigan, where Rose captivated the nation as part of “The Fab Five,” one of college basketball’s most famous teams. He enjoyed a 13-year career in the NBA before becoming a renowned multi-media personality where he is known throughout the industry as one of the hardest-working analysts and columnists.
Matt Prevost, Chief Revenue Officer, BetMGM, stated: “Jalen Rose is an All-Star addition to the BetMGM team. The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily. We anticipate a great relationship and look forward to the initiatives we’ll pursue together.”
Original posted at www.sbcamericas.com