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  • Here Are 5 Celebrity-Owned, Eco-Friendly Brands – Billboard

 April 23

by Carolina

In honor of Earth Day (April 22), we’ve compiled a list of celebrity-owned brands that are conscious of their environmental footprint. See below.

Fenty Skin

Rihanna‘s skincare line shares its earth conscious efforts on its website, including eliminating excess packaging whenever possible and incorporating post-consumer recycled material into its bottles, tubes and jars. Additionally, some products are refillable, so beauty fans don’t have to waste packaging when repurchasing their favorite products.

“I wanted the packaging to be beautiful, but also functional with an earth-conscious approach,” RiRi quotes on the site. “We eliminated boxes where we could, we have refill systems, and we use recycled materials where possible. Nobody is perfect, but I really believe we can try our best to do right and we’ll keep evolving as we go.”

Shop Fenty Skin here.

Rare Beauty

According to Selena Gomez‘s makeup brand’s site, the company makes “a conscious effort to limit waste wherever possible” by using 100% recyclable boxes made from “responsibly sourced, FSC-certified materials, and printed with water-based ink.”

The brand also plans to introduce post-consumer recycled materials into their packaging in late 2021.

“I wanted to create a brand that was thoughtfully made, inside and out,” Gomez write on the website. “From the products to the packaging, and even the suppliers we partner with…we’re constantly learning and improving to make everything better for you, and the environment.”

Shop Rare Beauty here.


Chrissy Teigen and Kris Jenner teamed up for a brand new line of vegan cleaning products, and all the brand’s packaging is recyclable and refillable to uphold the brand’s sustainability initiative.

Safely also promises no harsh chemicals.

Shop here.


Gwyneth Paltrow’s lifestyle brand is often sharing sustainability resources, and has both a clean beauty and a “sustainable style” section on the site.

Shop Goop here.

Stella McCartney

Paul McCartney‘s daughter Stella’s popular fashion brand is committed to its environmental responsibility — including vegan materials, recyclable packaging and sustainable energy in stores.

“We strive to create the most beautiful, desirable products with the least impact on our environment,” the website shares. “Our conscious values are also the inspiration behind our innovation. As industry leaders, we endeavour to create the most cutting-edge materials and animal alternatives, continuing to push towards circularity and being fully transparent by developing tools to measure and report our impact.”

Shop Stella McCartney here.

Original posted at www.billboard.com

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