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  • Everything But The Football: The Super Bowl Ads, Music And Celebrities – Live – The Guardian

 February 7

by Carolina

Benjamin Lee

Raya and the Last Dragon

Disney’s first drop of the night for another film they’re giving a multi-platform release a la Mulan with Disney+ customers able to spend stupid money to watch a film at home that was set to be in cinema. It looks like lower tier Disney, rather like The Good Dinosaur, but it’s another vital step in a more diverse direction with a voice cast including Kelly Marie Tran, Awkwafina, Gemma Chan, Daniel Dae Kim, Benedict Wong and Sandra Oh.

Lil Baby shouts out the hustlers

In an ad for Rockstar energy drinks, rapper Lil Baby recounts salutes skateboarders, nurses, DJs, and more because “real rockstars don’t chase the spotlight. It chases them.”

Just ten minutes before kick-off now, President Biden and his wife, Dr Jill Biden, address the pall hanging over today’s festivities: the ongoing coronavirus pandemic, which has killed over 400,000 Americans. The first family shouted out frontline and essential workers, and held a touching moment of silence for those lost.


Benjamin Lee

The extremely talented H.E.R. is singing America the Beautiful as if it’s a song from her new album, distinctive and full of personality, a lovely start to the evening. Maybe we can all just play H.E.R. songs while the football is happening?

Video on the way when it’s up. Jazmine Sullivan next. Treat upon treat.

Benjamin Lee

Jazmine Sullivan

Jazmine Sullivan Photograph: Matt Slocum/AP

Exciting news for anyone who has ever heard Jazmine Sullivan’s voice before: she’ll be performing the National Anthem alongside country singer Eric Church. It’s an odd duet on paper (and only the second in Super Bowl history) but let’s wait and see how it turns out. Reports suggest that the performance will reflect both of their “visions”.

Also exciting: the excellent H.E.R. will be performing America the Beautiful. Then we can all zone out until the ad breaks.

Serena Williams enjoys dancing / Michelob Ultra

A series of all-star athletes including Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and a dancing Serena Williams enjoy Michelob Ultra beer in their downtime, as part of the message “it’s only worth it if you enjoy it.” If only enjoying beer was all it took to be a champion.

Benjamin Lee

50 Cent is in hot water again (he pretty much lives in a giant tank of it these days) after hosting a maskless party on Friday night in Florida. The rapper hosted a bash in a private airport hanger in St Petersburg and the mayor ain’t happy:

Rick Kriseman

This isn’t how we should be celebrating the Super Bowl. It’s not safe or smart. It’s stupid. We’re going to take a very close look at this, and it may end up costing someone a lot more than 50 cent. @TMZhttps://t.co/Vrvg8fTdBB

February 6, 2021

He’s not the only one who might be facing fines with other celebrities rumoured to be up to similar maskless mischief this weekend.

Dr Fauci has understandably advised that people avoid huge gatherings this weekend (more wings for you, it makes sense!)

“I mean, watch the Super Bowl on TV, enjoy it.” he said. “Have a party in your house with your family with the people who are there. But you don’t want parties with people that you haven’t had much contact with, you just don’t know if they’re infected. So as difficult as that is, at least this time around, just lay low and cool it.”

Dawn soap tries to close the chore gap

Procter & Gamble and it staple dish soap brand, Dawn, breezily acknowledge a stark reality for many families, Covid lockdown or no: chore imbalance. In 65% of homes, most chores fall on one person, a graphic says over — surprise, surprise — the mom hovering over the sink, in a spot that gently encourages viewers to come together to fix the “chore gap.”

Benjamin Lee

Eddie Murphy in Coming 2 America

Eddie Murphy in Coming 2 America Photograph: Amazon Prime Video

The Super Bowl ad breaks are usually littered with some of the most exciting new trailers of the year but, as one might expect given the state of the industry right now, things are set to be a bit different tonight.

Last year saw nine new spots (mostly for films that are yet to be released) but Deadline is reporting that there might be as few as five coming later. With cinemas still largely shuttered across most of the US, release dates are still up in the air so studios are reticent to spend an estimated $5.5m on a 30-second tease.

What is known is that we will get our first real look at M Night Shyamalan’s new thriller Old (which he’s been teasing on Twitter all week), Amazon will be sharing more of Eddie Murphy’s long-awaited sequel Coming 2 America (a film they acquired from Paramount, who will be sitting this one out tonight) and Disney will push some unconfirmed titles (rumours suggest their Loki TV show might get a spot).

Benjamin Lee

The party has already started! Miley Cyrus has been entertaining a digital audience and a crowd of vaccinated frontline workers with a “TikTok Tailgate” party singing a bunch of her hits with help from Billy Idol.

“Thank you so much! Welcome to the TikTok Tailgate everybody. This is my first show in about a year, and I couldn’t imagine a better way to do this than in Tampa, surrounded by healthcare heroes,” she said. “We are so appreciative of you and all your diligence. And for that, we’re going to rock hard!”

Here’s a tease if you’re curious:

NFL = No Football Allowed

Benjamin Lee


Photograph: Kevin Mazur/Getty Images for TW

It’s here! That one team is about to play that other team to win some thing or whatever. If you’re excited about the event but not about, you know, the sport then this is the place to be for the next few hours.

As we do every year, we’ll be following all of the non-football action tonight from the biggest ads to the latest trailers to The Weeknd’s half-time show. It’s going to be an unusual one for obvious reasons but there’s still a thrill to something actually happening live tonight even if we’ll be adjacent to the ball kicking or dropping or passing or dribbling?

So stick with us to find out which brands come out on top, which films are worth getting excited about and how The Weeknd manages to stick it to the Grammys with his splashy show coming up later. If you’re weird enough to actually want to follow the game then you can click here instead.

Original posted at www.theguardian.com

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