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  • Ecommerce players rope in regional celebrities, influencers to push festive sales – Economic Times

 October 7

by Carolina

Illustration: Rahul Awasthi

Synopsis

Company executives said regional stars create substantial consumer pull for first-time consumers.

Top ecommerce companies have roped in a record number of regional actors, celebrities, influencers and social media content creators to push their festive sales along with national celebrities as the online retail battle has entered tier 3, 4 and 5 towns.

“For this year’s Big Billion Days, we’ve collaborated with several regional celebrities across the country such as Dhanalakshmi (Tamil TV actor), Gauri (for Maharashtra), Amrapali Dubey

BY

ET Bureau

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Original posted at economictimes.indiatimes.com

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