Celebrity tattoo artist Jonathan “JonBoy” Valena is known for pioneering the “tiny tattoo” movement. With clients that include G-Eazy, Travis Scott, Hailey Baldwin, Post Malone, Kendall & Kylie Jenner and Justin Bieber, he’s made quite a name for himself and continues to do so with high profile collaborations and more.
JONBOY got his start 20 years ago in traditional tattoo shops after leaving seminary college to pursue the marriage of tattooing and faith. JonBoy eventually took his career to NYC to bring his minimalistic tattoo style to the masses.
This Cinco de Mayo, he’s partnering with PATRÓN to bring the festivities to your house with the PATRÓN x JonBoy Margarita Collection Kit. Featuring PATRÓN tequila and exclusive, original artwork by JonBoy, this kit is inspired by the same personalization and craftsmanship that both tattooing and delicious margaritas have in common.
Consumers are invited to customize their cocktails through their choice of unique JonBoy-designed cocktail toppers that feature everything from an artistic new take on PATRÓN tequila’s iconic be logo to JonBoy’s signature script and more.
“I have always been a big fan of PATRÓN and it is my go to choice for tequila so collaborating for margarita season was a no brainer,” says JonBoy “We both have a strong commitment to quality, craftsmanship and passion for our process so the partnership was a natural fit.”
The kit comes in “Classic” or “Deluxe,” and are available for purchase for a limited time via Cocktail Courier.
We chatted with JonBoy on his tattoo work, this special collaboration, Cinco de Mayo and more. Here’s what he had to say.
Do you see parallels between your tattoo work and crafting the perfect margarita? In what ways?
Yes there are a lot of similarities between tattoos, tequila production and crafting the perfect margarita. There is such a painstaking level of detail that goes into perfecting tattoos and perfecting tequila.
Personalization is what tattooing is all about and it is also a big part of how PATRÓN encourages people to enjoy their margaritas. The PATRÓN x JonBoy Margarita Collection Kit offers buyers with a unique way to customize their cocktails through my own designed cocktail toppers.
When did you get into tattooing? What got you started?
I got into tattooing over 20 years ago. I was intrigued at an early age as my grandfather carried a tattoo from his years in the Navy. Both the art and science of how something can be permanently drawn into your skin has always fascinated me.
I got my first tattoo when I was 19 and I applied my first tattoo over 20 years ago. Since then I’ve witnessed this sacred form of art evolve and I’m very grateful to be part of bringing my art into places I would have never thought.
What’s your favorite way to drink tequila? How will you be celebrating Cinco de Mayo?
I’m a big fan of PATRÓN and enjoy the different expressions, especially PATRÓN Reposado, which is very smooth and a great choice when wanting to sip neat. I do also really like experimenting with different cocktails, especially while at home, and have found that PATRÓN really elevates the drinking experience and pairs well with a lot of different cocktail choices. This year I’ll be celebrating by enjoying a PATRÓN margarita.
What do you enjoy paring food-wise with your tequila and margaritas?
I love pairing my PATRÓN margaritas with a good fish taco! Chips and guacamole are also an obvious choice!
What’s exciting about the PATRÓN x JonBoy Margarita Collection Kit? What makes it special?
The designs created for this cocktail kit with PATRÓN were so fun to make and I really enjoyed combining both of our touches. I took a deep dive into the PATRÓN brand essence to gain a feel, and also really leaned into my own personal design touches. Combining PATRÓN’s history and transparency with my own detailed, minimalist design, a beautiful, simple portfolio of designs were created.
Original posted at www.forbes.com