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Make no mistake: The ubiquity of Lexxola sunglasses over the last six months is hardly a coincidence. A certain army of rounded-edge rectangular glasses with thick, glossy frames made its way across the interwebs this summer, seemingly a newfound fixture atop Gen Z dressers everywhere. Their inspiration? Only the dozen-plus celebrities who wore them within days of each other.
Olivia Wilde, Dua Lipa, Kourtney Kardashian, Kaia Gerber, Sofia Richie, Elsa Hosk, Alexa Chung, Chantel Jeffries, Niki DeMartino, Madelaine Petsch, Kendall Jenner, Whitney Port, Emma Chamberlain, and Devon Lee Carlson are just a fraction of the A-listers sighted in Lexxola since their launch in 2019.
The brand’s made-for-Instagram-and-TikTok styles are of massive appeal to this cache of style-minded (largely Gen Z) celebs, a testament to the brand’s ability to keep its finger on the pulse. Earlier this year, Lexxola expanded upon its six-style lineup with a brand new frame called Tommy, a silhouette designed from aggregated consumer feedback. It continued listening to audiences and proceeded to design three more styles based on customer needs: the August, Ally, and the Eva followed.
Just this week, Lexxola dropped its latest customer-led designs: best-sellers Damien and Jordy are newly available in pink and green lens tints, two shades determined by an Instagram poll counting over 15,000 votes that pointed overwhelmingly in their favor.
All in all, with Lexxola, it’s the customer who’s in control — and their efforts are clearly paying off. A 6,000 percent year-over-year growth for the company, per PR messaging, has to mean something, right? So many social media platforms, even down to Twitter, are obsessed with the brand.
Still, shoppers believe they’re worth it, citing high-quality construction and an irresistible aesthetic, plus the fact that one percent of annual revenue goes towards 1% for the Planet Organization.
Shop the generation-defining sunglasses celebs can’t get enough of below.
Original posted at www.instyle.com