As far as contemporary fame goes, Chrissy Teigen was the full package. That the 35-year-old American is beautiful goes without saying, given that she first drew attention as a swimsuit model. Add to that her equally gorgeous husband, the singer John Legend, and their two adorable children: this alone would have made her Instagram gold, never mind the fact that she also cooks. But Teigen had something more. She was that most precious of things: relatable. She was also funny, and a little bit mean too. Teigen described her image as “snarky girl who didn’t care”.

Playing rough on social media made her a star, with 13.5 million followers on Twitter and 35 million on Instagram. She won the nickname “Unofficial Mayor of Twitter” and