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  • Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising – Business Insider India

 January 27

by Carolina

Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

The influencers and brands were contacted by the complaints handling team and were asked to comply with the guidelines

brands

The influencers and brands were contacted by the complaints handling team and were asked to comply with the guidelines

  • ASCI has released a list of influencers and brands that failed to comply with its influencer marketing guidelines.
  • Ranveer Singh, Jacqueline Fernandez, and 26 others didn’t comply with disclosure labels on the first instance and on subsequent routine checks.

The Advertising Standards Council of India (ASCI) launched the Guidelines for Influencer Advertising in Digital Media on 27th May 2021 to ensure transparency of branded promotions on social media by influencers. The guidelines came into effect from the 14th of June, 2021. ASCI has now released a list of influencers and brands that are in breach of its Guidelines for Influencers Advertising in Digital Media.

Ranveer Singh, Jacqueline Fernandez, and 26 others didn’t comply with disclosure labels on the first instance and on subsequent routine checks.

As On Jan 2022

‘Aveda’ available at Nykaa E-Retail Private Limited Ms. Sonam Babani fashioneiress
‘Aveda’ available at Nykaa E-Retail Private Limited Ms. Karishma Sakhrani karishma_sakhrani
Art Hue by Shubha Jain Ms. Ofelia ofeliasarkar
Blissclub Fitness Pvt Ltd – Myblissclub Ms. Sonam Babani fashioneiress
COLORBAR COSMETICS PVT LTD – COLORBAR Ms. Jacqueline Fernandez jacquelinef143
Cutis Skin Solution LLP – Cutis Ms. Kanika Mann officialkanikamann
Elysiann Glorry Ms. Tashveen Sehgal tashveensehgal
FAE Beauty Pvt Ltd. – GLAWS gloss Ms. Sonam Babani fashioneiress
Fugazee – Fugazeeinc Mr. Sajid saaj07
Icestasy Projects Pvt. Ltd. – Trayog Ms. Anaghaa Bhagare anaghaa_atul
JEWELFORHER Ms. Saaniya Chaudhari saaniyachaudhari_official
Kama Ayurveda Ms. Sonam Babani fashioneiress
M/s Land of Beauty India LLP – 3AM Ms. Nidhhi Agerwal nidhhiagerwal
Malabar Gold & Diamonds Ms. Tashveen Sehgal tashveensehgal
Manyavar Creations Private Limited – Manyavar Mr. Ranveer Singh ranveersingh
MYFITNESS – Myfitness Peanut Butter Ms. Jannat Zubair Rahmani jannatzubair29
Myntra Designs Pvt Ltd. – Myntra Ms. Riya R K riya_kishanchandani
Nykaa E-Retail Private Limited – Nykaa Ms. Sonam Babani fashioneiress
Poshpride Ms. Shereen shereenlovebug
Radisson Hotel Group – Meetha Radisson Hotel Ms. Anushka Sen anushkasen0408
Realme Mobile Telecommunications (India) Private Limited – Realme Pad Mr. Shlok Srivastava techburner
Renu Manjunath – label_rm Ms. Urvashi Rautela urvashirautela
ROZE BY SAYA , BEATNIK Ms. Aakriti Rana aakritiranaofficial
TheHuntFashion.com , Kohar by Kanika Ms. Kritika Khurana thatbohogirl
Trell Experiences Pvt Ltd-Trell Shop Ms. Vaishali Thaniga _vaishalithaniga
VerSe’ Innovation Private Ltd. – Josh App Mr. Faiz Baloch faizbaloch_07
Vivo Mobile Communication Co. Ltd. – vivoV21e Mr. Shakti Singh Yadav thefebruaryboy
Yam India , Jenys Colecao Ms. Shereen shereenlovebug

In July 2021, through our partnership with Reech, ASCI started suo motu screening of social media platforms as well as handling end-consumer complaints. Over a span of six months, we screened about 5000 posts/stories/ feeds from influencer handles and have completed processing of 719 posts which were considered to be prima facie violations of the guidelines.

Out of the total complaints processed, 21% originated from end consumers, the rest were picked up suo motu through our AI based surveillance. Most complaints from end consumers were from Instagram feeds and stories.

Out of the total complaints processed, 21% originated from end consumers, the rest were picked up suo motu through our AI based surveillance. Most complaints from end consumers were from Instagram feeds and


stories. Out of the 719 posts processed, 577 (80%) influencers voluntarily amended/ withdrew their posts, which is very encouraging.

Out of the remaining 142 complaints, 121 were upheld by ASCI’s Consumer Complaints Council and influencers


were asked to withdraw or modify their posts. In all, ASCI recommendations received 86% compliance from Influencers.

Original posted at www.businessinsider.in

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