Eyebrows have really been on a rollercoaster journey over the past hundred years. From the pencil-thin brows of the 1920s to the overly plucked of the 1990s and early 2000s (the pain is still too raw), it’s safe to say that our eyebrows have been put through the ringer. Just when you thought that maybe, we had finally reached a happy place and settled in natural eyebrow nirvana, along comes the second round of the roaring 1920s and with it, a new outrageous brow trend.
We’re of course talking about bleached brows, the statement post-pandemic look that’s been finding its way onto as many social media posts as it has red carpets. From Kim Kardashian to Maisie Williams, the bleached brow is a look that seemingly has no boundaries when it comes to personal style. It kinda just looks great on, well, everyone.
‘Bleached brows or “the rebel brow” as it’s also known, have been consistently appearing on the faces of celebrities, influencers, models and movie stars; a sure fire sign that it’ll be here to stay,’ says Creative Director at Butcher’s Salon Dominic Roach. ‘For those opting for this maximalist statement, make sure you don’t try this one at home and speak to your colourist or beautician to see if they offer this service. Bleaching your brows has the same challenges as bleaching your hair: under process and you’re left with brassy brows, over process and you can damage the brow hairs,’ Roach continues. Salon it is then.
While you’d be forgiven for thinking all bleached eyebrows are the same, the truth is it’s pretty similar to your hair in terms of what kind of blonde you want to go for. ‘Eyebrow bleaching can look great on all hair colours,’ says Roach. ‘Depending on the desired level, you may want to apply a toner to warm it up, cool it down, or leave them bright and light for optimum impact.’
Want to take the bleached brow for a test run before you commit? ‘Try brushing concealer into your brows and then set with a translucent powder,’ says Roach.
Read on for the very best and boldest celebrity bleached eyebrows pop culture has seen…
We couldn’t kick off this gallery with anyone else but the queen of the bleached brow, Maisie Williams. She might have played the faceless man in ‘Game Of Thrones’, but Williams has been serving nothing but face at her recent red carpet events, due in no small part to how incredibly stunning she looks with bleached brows.
When you post as many selfies at Kim Kardashian, it’s a given that you’ll want to experiment a bit with your hair every now and then. Still, followers of the ‘Keeping Up With The Kardashians’ star were stunned when she posted a BTS from a Skims photoshoot to her Instagram, featuring a blonde bombshell haircut and matching bleached brows to boot. In typical Kardashian fashion, she had a stylist on hand to help her change them back to her signature brunette post-shoot, but the bleach brows still live on rent free in our head.
Anything Lizzo does, we pretty much follow suit, so when she started posting selfies of her new blonde brows on Instagram this summer, we were ready to risk it all and head to the salon. The singer committed to this bronze and orange look wholeheartedly, and we’re obsessed.
Queen of alt-beauty, Kristen Stewart rocked up to the Chanel 2018/2019 Metiers d’Art Show in full experimental glory. Keeping the hair super undone with a wet-look pixie crop, her bleached eyebrows were almost outdone by her wicked green eyeliner and smokey-eye combo. Iconic.
Chloe Sevigny is the walking definition of cool, so we probably should have known that she would pull off a cool-toned bleached brow with ease. Come for the bleached brow, stay for the Abba-esque 70s bangs.
We’re not sure it’s actually possible for Bella Hadid to look bad with any hair/eyebrow combo, and the bleached brow and jet black wig (we’re getting Winona Ryder Beetlejuice vibes) she donned for Haider Ackermamn’s AW20 show went to prove she can pull off any look, ever.
If you’ve been a Lady Gaga fan since ‘The Fame’ days (that’s all of us, no?), you’ll have seen her rock a bleached brow more times than you can remember. From her stint on ‘American Horror Story’ as the terrifyingly gorgeous Countess to her ‘Chromatica’ era, Gaga has paired the statement brow with just about every hair colour combination going, proving that the bleached brow can never be overdone.
You know the old saying ‘the brows are the frame of your face’? Well when you’re Gigi Hadid and have been blessed with the bone structure of a Grecian sculpture, you can look incredible with or without them (seriously, look at that brow bone). While the transformation was only temporary for the Prada AW19 show, Hadid’s barely-there look shows just how much a bleached brow can transform your face.
With doll-like features and the clearest skin we’ve possibly ever seen, FKA Twigs already looked like an ethereal being from another planet. Add in some bleached brows for good measure, and we’re now certain that she’s out of this world.
Runway beauty has always had a penchant for extravagance, and this white-out bleached brow, black lip and hair combo is one we think Kendall Jenner carried off with absolute attitude. If you’re scared of your features getting lost with a bleached brow, follow Jenner’s suit and define the eyes with black to really make them stand out.
If we’re honest, this Met Gala outfit mesmerised us so much we didn’t even realise Rihanna paired it with a bleach brow until we looked back at it, but now we have, we’re even more obsessed with the sheer badass energy that this look emits.
There are no eyebrows in the industry that have become quite as much of a trademark signature as Cara Delevingne’s. Dark, bushy and glorious, the model’s eyebrows were across every catwalk mid 2010s and kickstarted the natural brow trend. As it turns out, she looks great with a super lightened, icy blonde pair of brows too.
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